Aynsley Damery


Clarity and former CEO, Tayabali Tomlin


Aynsley is the CEO of Clarity and is a chartered accountant, multi-award winning entrepreneur and international keynote speaker. He has advised thousands of businesses around the world and sits as an advisory board member on a number of companies and charities. Aynsley is considered one of the most influential accountants in the UK and has co-authored an international best seller.

Aynsley previously worked as an assurance manager with KPMG in the Channel Islands; specialising in the audit of banks, trusts and captive insurance companies. Aynsley left KPMG in 2000 to become a partner in Tayabali Tomlin, a multi-award winning accounting firm in the UK. Aynsley was instrumental in transforming the business from a traditional regional accounting firm.

In 2014, he founded the niche business advisory practice, Accounting for Entrepreneurs, to help small business owners make more of an impact, winning further national and international awards. The firm was named as one of the World’s Most Inspiring Accountants, a global runner-up in Intuits’ Firm of the Future and was awarded Best Advisers to Small Businesses in the UK at the end of 2016. It was also named Most Innovative Accounting Firm in the UK for three years in a row for the way it did business. In particular, Accounting for Entrepreneurs work was recognised in the areas of brand, culture, social purpose, customer value propositions and use of technology.

Aynsley sold Accounting for Entrepreneurs in 2018 to Crowe, one of the worlds largest accounting networks.

Aynsley is a regular keynote speaker and has presented a number of times at the ICAEW Annual Practice Conference and QuickBooks Connect in the US and the UK. He was recently invited as a guest to Sir Richard Branson’s Necker Island, to speak to a group of entrepreneurs from around the world about how to scale profitably. Aynsley regularly ranks in the top 10 of #AccountingTop100 and #Economia50, which list the most influential accounting professionals on social media worldwide and in the UK.


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